Bachelor of Data Science

Transform data into valuable insights for business and socio-economic management.

4 Years Duration | 120 Credits | 2 Specializations

Program Overview

The Bachelor of Data Science program at the University of Finance and Marketing (UFM) is an application-oriented undergraduate program designed to address the growing demand for professionals capable of transforming data into valuable insights to support decision-making in business, finance, marketing, and socio-economic management.

The program adopts an interdisciplinary approach that integrates fundamental knowledge in mathematics, statistics, computer science, and data analytics with domain-specific knowledge in economics, finance, and business administration.

With a total duration of four years and 120 credits, the curriculum is structured to balance theoretical foundations, practical skills, and professional competencies.

Core Competencies:

✓ Data Analysis & Statistical Modeling ✓ Machine Learning & Data Mining ✓ Data Visualization ✓ Database Management ✓ Data-Driven Problem Solving ✓ Business Intelligence

Specializations

1. Data Science in Finance & Banking

Focus on applying data science techniques in financial analysis, risk management, and banking operations.

Topics: Credit Analysis, Risk Modeling, Customer Analytics, Fraud Detection, Financial Forecasting

2. Data Science in Marketing & E-commerce

Master data-driven marketing analytics, consumer behavior analysis, and digital commerce optimization.

Topics: Customer Behavior Analysis, Campaign Evaluation, Market Segmentation, Digital Analytics

Career Prospects

Graduates are well-prepared for a wide range of career opportunities across business, finance, banking, marketing, technology, and public administration:

Data Analyst - Transform raw data into business insights

Business Intelligence Analyst - Build dashboards and reporting systems

Junior Data Scientist - Develop predictive models and analytics

Data Engineer - Design and maintain data pipelines

Analytics Consultant - Advise organizations on data strategy

Business Analyst - Bridge business needs and data solutions

With accumulated experience, graduates can progress to Senior Data Analyst, Data Scientist, Analytics Manager, or Data Strategy Specialist. The program also provides a solid foundation for postgraduate studies in Data Science, AI, Business Analytics, or related disciplines.

Why Choose This Program

01. Application-Oriented Approach

Curriculum designed to help learners understand how data science methods are applied in real organizational and business environments.

02. Interdisciplinary Foundation

Well-balanced integration of statistics, machine learning, data mining, and visualization with business and economic context.

03. Hands-On Learning

Practical modules, case studies, real-world projects, internships, and capstone experiences with modern analytics tools.

04. Ethics & Responsibility

Strong emphasis on data privacy, ethical considerations, and responsible data usage in regulated environments.

Ready to Shape the Future with Data?

Apply now at tuyensinh.ufm.edu.vn