Bachelor of Artificial Intelligence
APPLICATION-ORIENTED PROGRAM
Bachelor of Artificial Intelligence
Transform your future with cutting-edge AI education at UFM.
4 Years Duration | 122 Credits | 2 Specializations
Program Overview
The Bachelor of Artificial Intelligence (AI) program at the University of Finance and Marketing (UFM) is an application-oriented undergraduate program designed to meet the growing demand for high-quality human resources capable of applying Artificial Intelligence and Data Science in the fields of economics, finance, and digital marketing.
The program adopts an interdisciplinary approach that integrates fundamental knowledge in mathematics, statistics, computer science, and artificial intelligence with domain-specific knowledge in business, finance, and marketing.
With a total duration of four years and 122 credits, the curriculum is structured to balance theoretical foundations, practical skills, and professional competencies.
Core Competencies:
✓ Machine Learning & Deep Learning ✓ Natural Language Processing ✓ Computer Vision ✓ AI System Deployment ✓ Data Analysis & Visualization ✓ Business Intelligence
Specializations
1. AI in Business & Financial Analytics
Focus on applying AI and machine learning in financial analysis, risk management, and decision support systems.
Topics: Risk Analysis, Fraud Detection, Credit Scoring, Market Forecasting, Algorithmic Trading
2. AI in Digital Marketing
Master data-driven marketing analytics, consumer behavior analysis, and intelligent personalization.
Topics: Customer Analytics, Recommendation Systems, Campaign Optimization, Behavior Analysis
Career Prospects
Graduates are equipped with interdisciplinary knowledge and practical skills for diverse career paths:
Data Analyst - Transform data into business insights
ML Engineer - Build and deploy machine learning models
AI Specialist - Develop AI solutions for business
Business Analyst - Bridge business and technology
Data Scientist - Advanced analytics and machine learning
AI Project Manager - Lead AI initiatives
With professional experience, graduates may advance to Digital Transformation Manager or Technical Team Leader. The program also provides a solid foundation for postgraduate studies.
Why Choose This Program
01. Application-Oriented Approach
Practical deployment of AI in economics, finance, and marketing - not just theory.
02. Interdisciplinary Curriculum
Unique integration of AI technologies with business, finance, and marketing knowledge.
03. Hands-On Learning
Real datasets, industry projects, internships, and modern AI platforms.
04. Ethics & Responsibility
Strong emphasis on data security and responsible AI practices.
Ready to Shape the Future with AI?
Apply now at tuyensinh.ufm.edu.vn
