Faculty of Data Science

Dec
16

APPLICATION-ORIENTED PROGRAM

Bachelor of Artificial Intelligence

Transform your future with cutting-edge AI education at UFM.

4 Years Duration    |    122 Credits    |    2 Specializations

Program Overview

The Bachelor of Artificial Intelligence (AI) program at the University of Finance and Marketing (UFM) is an application-oriented undergraduate program designed to meet the growing demand for high-quality human resources capable of applying Artificial Intelligence and Data Science in the fields of economics, finance, and digital marketing.

The program adopts an interdisciplinary approach that integrates fundamental knowledge in mathematics, statistics, computer science, and artificial intelligence with domain-specific knowledge in business, finance, and marketing.

With a total duration of four years and 122 credits, the curriculum is structured to balance theoretical foundations, practical skills, and professional competencies.

Core Competencies:

✓ Machine Learning & Deep Learning    ✓ Natural Language Processing    ✓ Computer Vision    ✓ AI System Deployment    ✓ Data Analysis & Visualization    ✓ Business Intelligence

Specializations

1. AI in Business & Financial Analytics

Focus on applying AI and machine learning in financial analysis, risk management, and decision support systems.

Topics: Risk Analysis, Fraud Detection, Credit Scoring, Market Forecasting, Algorithmic Trading

2. AI in Digital Marketing

Master data-driven marketing analytics, consumer behavior analysis, and intelligent personalization.

Topics: Customer Analytics, Recommendation Systems, Campaign Optimization, Behavior Analysis

Career Prospects

Graduates are equipped with interdisciplinary knowledge and practical skills for diverse career paths:

Data Analyst - Transform data into business insights

ML Engineer - Build and deploy machine learning models

AI Specialist - Develop AI solutions for business

Business Analyst - Bridge business and technology

Data Scientist - Advanced analytics and machine learning

AI Project Manager - Lead AI initiatives

With professional experience, graduates may advance to Digital Transformation Manager or Technical Team Leader. The program also provides a solid foundation for postgraduate studies.

Why Choose This Program

01. Application-Oriented Approach

Practical deployment of AI in economics, finance, and marketing - not just theory.

02. Interdisciplinary Curriculum

Unique integration of AI technologies with business, finance, and marketing knowledge.

03. Hands-On Learning

Real datasets, industry projects, internships, and modern AI platforms.

04. Ethics & Responsibility

Strong emphasis on data security and responsible AI practices.

Ready to Shape the Future with AI?

Apply now at tuyensinh.ufm.edu.vn

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